Authors Beware!

I’m used to getting unsolicited emails from people in the publishing world offering their services – but this one was different. This person really got my deepest intentions in writing Heart Wood. As a “visibility service for authors,” she offered some solid suggestions for how to help more readers connect with my book, citing readers who follow such revered authors as Barbara Kingsolver, Margaret Atwood, or Octavia Butler.

I was flattered. And frankly curious enough to take the next step.

Here’s her email. What would you think if you received this?

I didn’t reply at first, but as I printed out her email to share with my writing critique group, I noticed that everything she said had a slightly familiar feel – a version of what was already on the internet, my website, and book reviews. Hmmmm.

Then I began to talk with other self-published authors. Yup, they’d received similar flattering letters, sometimes several a week – from various publishers, agents, and book clubs.

Not long after, I read this on EcoLit Books

Writers Beware: AI scams are coming for you
October 22, 2025
By John Yunker

Last week I mentioned in our newsletter that we’ve received a few AI-generated emails that are probably the most well-written scams I’ve yet encountered. So much so that I actually read the email twice — which has never happened before.
A week later, Midge received an email about one of her books that followed the same pattern.
We’re not alone — which means we’re all vulnerable. I outlined the pattern these emails follow:
1. They begin with a thoughtful, heartfelt introduction. They will note how special your book is.
2. They quote a relevant author that you probably recognize. Something that will make you think: Wow, this is a serious reader.
3. They note that your book hasn’t received as many reviews as they think it should.
4. Then they offer to share your book with their considerable audience of several thousand readers.
They do not mention any fees (and you can be sure there will be at some point). They also are vague on this community of theirs that somehow has thousands of passionate book readers.
The goal is simply to hook you into responding.
Although the goal of this email is no different than spam I’ve received for decades, the quality of the writing is what makes these emails dangerous. That and the fact that they appear to truly know your work.
So, beware. Many scammers will play a long game before asking for money, and targeting authors who are eager to get new readers is going to pay off for many of them. Keep in mind that while there are legitimate publicity routes to take, they involve the author seeking out these services, not the other way around.”

Thankfully, I didn’t reply to the email, but labeled “her” as spam. It makes me wonder how many other lines of work and creativity are targets of similar AI scams.

It saddens me, though – this eroding away at my sense of trust, replacing openness with doubt. I now have another filter to run communications by:  is this a real person or an AI scam?

And these emails keep coming! The most recent one was from Pilar García-Brown, “Senior Editor at Penguin Random House” including her head shot. Wow! In days past, I would have been thrilled beyond belief at this big publishing house. Now, beyond belief,  I just label them as spam and put them into a folder I call “Writer Scams.”

Have you had similar experiences? I’d love to hear from you.

Heart WoodFour Women, for the Earth, for the Future can be purchased at your local, independent bookstore (they can easily order it for you!) Or online. If you would like a signed copy directly from the author, contact me at heartwoodnovel@gmail.com.